Content Marketing Channel Manager

September 30, 2020

September 30, 2020
Malvern, PA, US

Job Requisition #133145

Transcript

Content Marketing Channel Manager

Our mission starts with you

The Content Marketing Channel Manager will be charged with digital content on Vanguard's public website; in this role you will lead channel marketing plans while applying functional expertise to drive results for the business.

In this role you will

Lead the strategy for digital content on Vanguard’s public website to supporting the goal of creating a single destination for investor education.
Facilitate the collection and analysis of web data and leverage to inform content strategy and content development.
Driven by user and data insights, align the content calendar with our marketing strategy and editorial plan to achieve SEO and content publication goals.
Ownership and accountability for generating visitors and driving engagement.
Act as key partner for content strategists, engagement planners, channel managers, and other key marketing partners.
Develop editorial governance so content is consistent with our brand voice, style and tone.
Develop channel governance to ensure digital content is useful, findable, and aligned to business and user needs.
Develop and test content initiatives to further support key performance indicators.
Participates in special projects and performs other duties as assigned.

Look to the future – ours and yours

We serve as a trusted partner and guide for advised clients, offering understandable and actionable guidance that inspires smarter choices for clients’ futures.

Together, we discover and walk the path to a client’s best future by guiding advised clients on their unique investment journey by combining automated services that keep a client on track with advisor support

What it takes

Minimum five years related work experience, two years of marketing experience.
Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard’s core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

September 30, 2020

Malvern, PA, US

Job Requisition #133145

Transcript

Content Marketing Channel Manager

Our mission starts with you

The Content Marketing Channel Manager will be charged with digital content on Vanguard's public website; in this role you will lead channel marketing plans while applying functional expertise to drive results for the business.

In this role you will

Lead the strategy for digital content on Vanguard’s public website to supporting the goal of creating a single destination for investor education.
Facilitate the collection and analysis of web data and leverage to inform content strategy and content development.
Driven by user and data insights, align the content calendar with our marketing strategy and editorial plan to achieve SEO and content publication goals.
Ownership and accountability for generating visitors and driving engagement.
Act as key partner for content strategists, engagement planners, channel managers, and other key marketing partners.
Develop editorial governance so content is consistent with our brand voice, style and tone.
Develop channel governance to ensure digital content is useful, findable, and aligned to business and user needs.
Develop and test content initiatives to further support key performance indicators.
Participates in special projects and performs other duties as assigned.

Look to the future – ours and yours

We serve as a trusted partner and guide for advised clients, offering understandable and actionable guidance that inspires smarter choices for clients’ futures.

Together, we discover and walk the path to a client’s best future by guiding advised clients on their unique investment journey by combining automated services that keep a client on track with advisor support

What it takes

Minimum five years related work experience, two years of marketing experience.
Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard’s core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Our commitment to equal employment opportunity

Vanguard is an equal opportunity employer. Vanguard is committed to providing all crew members a working environment that is free from discrimination, prejudice and bias. Through this Equal Employment Opportunity (EEO) Policy, Vanguard reaffirms its commitment to equal employment opportunity for all applicants and crew members without regard to race, color, national origin or ancestry, religion, gender, sex, sexual orientation, gender identity or expression, age, disability, marital status, veteran or military status. In addition, Vanguard prohibits discrimination based on genetic information, as well as any other characteristic protected by federal, state or local law.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Vanguard. Please inform careers@vanguard.com if you need assistance completing this application or to otherwise participate in the application process.