Digital Marketing Strategist

The Financial Advisor Services (FAS) story is one of growth, innovation, and endurance. We’ve gained a loyal following by serving advisors with a consultative approach that employs simple, reliable tools and resources to ensure consistent, long-term performance. 

To continue our success story, we are seeking strategic, creative thinkers, and influential experts eager to help us continue to revolutionize the industry. We are looking for a Digital Marketing Strategist for our FAS Marketing division. The Digital Marketing Strategist leads the strategy and development of integrated marketing campaigns designed to meet advisor needs with the right message at the right time. FAS Marketing is at the forefront of our desire to deliver exceptional client experiences for financial advisors. 

Do you love collaborating with cross-functional teams?  Do you love the ever changing landscape of digital marketing? Do you want to help deliver marketing strategies to drive outcomes for our clients and our business? If yes, then this position is for you!

In this role:

• You will partner closely with your aligned pod, functional area experts, and our media and creative teams to create and launch integrated, multi-channel campaigns to financial advisors.

• You will also develop the test and learn approach for the digital channels and share learnings with the pods and broader digital marketing strategy team to better position future content and digital strategy.

• Lead paid media program development and execution in partnership with media and creative partners.

• Partner with functional area experts to vision, design, and implement digital and non-digital solutions including campaign landing pages, email templates, social media posts, direct mail, and other deliverables.

• Partner with data analysts to provide insight on campaign performance

• Stay current on existing and emerging digital channels and digital marketing technologies.

• Serve as the digital marketing expert to our marketing pods—providing strategic recommendations across all channels including web, email, social media, and paid channels.

• Collaborate with data analysts to properly structure and measure channel level experimentation strategies and campaigns. Identify and analyze varied sources of data and information to inform campaign decisions.

• Partner with your fellow campaign strategists to continuously enhance best practices and identify opportunities for experimentation.

• Educate Marketing pods on best practices in integrated marketing and continuously bring in outside perspectives on industry changes.

What it takes:

• Undergraduate degree in Marketing or equivalent experience

• Minimum five years related work experience.

Specializations that make an impact:

• Strong persuasion and influencing skills. Confidence when presenting recommendations.

• Ability to drive innovation and think creatively to set and implement a strategy.

• A strong collaborative work style.

Special Factors: This role is part of our hybrid work model with three days a week in our offices to foster collaboration and Mondays and Fridays with the option to work remote. We do not offer fully remote work for this role. Vanguard is not offering visa sponsorship for this position.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Future of Work

During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.

As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.

When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).

The working model that your role falls into will be communicated to you in the interview process – please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.