Senior Investment Writer

Vanguard's Institutional Marketing Department helps our partners in the Institutional Investor Group tell clients and prospects about our investment products, advice services, and financial wellness tools. Our writers help explain how and why Vanguard is different from other companies serving sponsors of retirement plans and other institutional investors. We’re looking for a senior investment writer who’s comfortable managing complexity and ambiguity and can bring a strategic focus to the content and marketing tactics needed to create awareness and deepen engagement with our clients and others.

Our senior investment writers may spend the bulk of their time writing content but add crucial value in helping their project partners focus beyond the immediate needs of each campaign, event, or deliverable. They possess consummate writing skills and translate even the most difficult financial and investing concepts into positioning and content that resonates with our audiences.

You’ll work on a wide variety of projects, including:

• Commentaries and blog posts from Vanguard experts, including senior leaders as well as those with deep knowledge about our investment products and services.

• Optimized webpages that serve as hubs to drive engagement with clients and prospects.

• Scripts and speeches for senior leaders participating in virtual and in-person events. 

• Internal positioning on a variety of topics that can serve as the basis for the creation of external marketing materials.

• Message houses and copy for digital advertising campaigns over a variety of channels that spur readers to interact with other content on our website. 

• Client-focused newsletters and email journeys to support demand generation or account-based marketing efforts.

• Storyboards and scripts for videos and demos that deliver engaging experiences.

• Brochures and other promotional materials that deliver information clients can put into action.

• Narratives for core slide decks and pitch books that support products and services, including target-date funds, active fixed income funds, and advice services.

Ideal candidates will demonstrate:

1.    Inspiration. You bring a client-first mindset as you articulate how we might deliver engaging content that solves a business need. You're comfortable championing ideas to peers, senior leaders, and others in the organization. 
2.    Acumen. You use content best practices, clear writing, appropriate voice and tone, and brand consistency to create foundational content. You help your project team develop strategy and positioning to activate marketing tactics. Possessing significant investment acumen and a background in financial services or other highly regulated industries, with experience at an advertising agency or in a corporate setting will stand out.
3.    Accountability. You express a combination of curiosity and persistence to follow up on questions and issues to elicit clear and decisive answers. With grace under deadline pressure, you demonstrate flexibility when adapting to changes and gaining buy-in from business stakeholders.
4.    Collaboration. You work closely with team members to create content that is memorable and valuable for our target audiences as well as compliant with FINRA and Vanguard standards. You reach across other groups to amplify the business impact of your team’s work.
5.    Consistency. You bring a reliable, steady approach to the execution of your projects. You cultivate relationships with other teams across the organization to ensure we stay on message and on schedule.

Please attach at least three writing samples or link to digital portfolio with application.

Core Responsibilities

1. Creates in-depth, compelling communications and positioning on a range of subjects, including Vanguard funds, products, and services; financial markets; the economy; regulatory matters; portfolio construction and theory, and internal communication topics.

2. Displays versatility in producing clear communications through a wide range of styles and channels, including responsive web pages, campaigns, ads, emails, presentations, blogs, videos, letters, articles, videos, and social media channels.

3. Expertly presents and "sells" content and design solutions to senior management, project teams, partners, and stakeholders. Ensures the success of the strategy.

4. Assumes a leadership role on key projects for the department or cross departments that require data analytics and subject matter expertise, including responsive web pages, timely communications, campaigns, visioning, testing, and news.

5. Provides creative direction and guidance on messaging and/or content strategy across mediums-working closely and collaboratively with designers, developers, marketing managers, and business leaders. Leads the creation of new approaches or processes with a 1-3 year outlook.

6. Serves as mentor to less experienced writers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills.

7. Participates in special projects and performs other duties as assigned.

Qualifications

• Minimum five years related work experience.

• Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.

• CFP or CFA preferred.

Additional information:

• Please attach at least three writing samples or link to digital portfolio with application.

• Vanguard is not offering visa sponsorship for this position.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.