De corazón a corazón, we are a family together
Hispanic Heritage Month or ‘el Mes de la Herencia Hispana’ has arrived. Vanguard’s crew resource group, Hispanic/LatinX Organization for Leadership and Advancement (HOLA), has selected a theme for the celebration: “De corazón a corazón, we are a family together.” In an effort to capture this theme through design, HOLA held a logo competition earlier this year. In this blog, we hear from the winner, Jamie H., about the experience and what ultimately inspired her design.
It is an honor to have my design selected to represent HOLA for Hispanic Heritage Month. I currently serve as an Instructional Designer in Vanguard’s Retail Investor Group and have been with the organization for a little over three years. My background is in illustration and graphic design, so when I saw the opportunity to create a unique logo for HOLA, I was very excited to contribute a piece of my own!
Inspiration for this logo came from a few different places. The phrase “De corazón a corazón, we are a family together,” really resonated with me. I wanted to develop an image that showcased how we support and lift each other up by connecting and sharing with one another. One of my favorite aspects of working at Vanguard is the genuine enthusiasm among crew to learn about different histories, cultures, and experiences. We don’t shy away from difficult conversations and we embrace the chance to grow together. Each encounter I’ve had at Vanguard, both big and small, where I hear about others’ experiences has been important to me. Everything from crew opening up about their holiday traditions, to frank discussions about inequities and injustice, to spotlights on individuals and their success, I’m continually inspired to learn more and support others whenever I can. I wanted to capture that feeling of sharing and support in this logo.
Lastly, my family, friends, and coworkers are all a source of inspiration to me. I’m always blown away by their kindness and willingness to teach and open up with me. I look forward to celebrating Hispanic Heritage Month with them, as well as HOLA and the broader Vanguard organization.
During the month-long event, HOLA invites crew to celebrate and generate awareness of the Hispanic and LatinX heritage, identities, achievements, and barriers. Key events include a fireside chat with CEO, Tim Buckley and HOLA leaders, an educational series focused on Hispanic culture, small group discussions centered on diversity within LatinX, a virtual cooking class, and lastly a closing signature event with external speaker, Paola Ramos. Paola is a host and correspondent for VICE and VICE News, as well as a contributor to Telemundo News and MSNBC.